The UAE's soft power has boosted Dubai's commercial real estate market

The UAE's soft power has boosted Dubai's commercial real estate market

Blog Article

The UAE’s impressive rise to the top of the 2024 Soft Power Index in the Middle East and its global ranking of 10th is not just a symbolic victory. With a score of 57.7 points, the UAE surpassed major global players like Spain, Sweden, Australia, and South Korea. This success in soft power—based on cultural diplomacy, innovation, and international relations—has real-world advantages that go beyond global recognition. One of the key areas benefiting from this success is Dubai’s commercial real estate market.

Exploring the Soft Power Index

Soft power is the ability to influence others through attraction and persuasion rather than coercion or force. A country’s soft power is measured by its appeal in culture, governance, global diplomacy, education, and business leadership. A high ranking in the Soft Power Index indicates a country’s ability to build and maintain positive relationships, shape global narratives, and exert influence worldwide without relying solely on military or economic might...Read More

Report this page